Skip to main content

Marketing and web design: Your website is the center of your strategy!

 The design and content of the website must be in tune and be the center of your company marketing strategy, I'll explain how to do it!

Your website is the lifeblood of your business, but your marketing strategy can become the heart of it. To achieve good results when investing in digital marketing, or think about how to make a website that provides results and profitability for your company , or do it through a web design and development company , it is necessary that both aspects go into tuning. Today I explain how to achieve it.

The relationship between marketing and web design is very important for a business to achieve its objectives on the Internet.

If your goal is to have a simple and creative website, that's fine, but you have to make sure that it is also functional , easy to navigate and suitable for your niche, according to the profile of your ideal buyer. That is, according to your marketing strategy that you have previously developed.

On the other hand, if you want to invest a large budget in digital marketing campaigns, that is also fine, but you must understand that the objective of these campaigns is to make people find you, access your website and become clients of your company . That is, it is your website that must be in tune with your marketing to convince your customers.

Are you getting the idea? Marketing and website go hand in hand ! One thing is related to the other! I would say one depends on the other and vice versa, so if one fails, the other will too.

Web design for brand image (branding)

What is a brand image? How to do it? Branding or Marketing ? Which one to choose and it works best? I like to ask my clients this because most think of their brand as the logo and the colors that represent it, but the brand image goes much further.

The identity of your brand must be clearly reflected in the Website Design of your website, so you have to know how to show it.

When choosing the elements of your web design, especially those that are interactive, be clear that the identity of your brand, your marketing, must be reflected in the web design you choose, so you must know how to display each element. Your website must be in tune with what your brand represents and be an ideal place to generate trust in your customers.

An aesthetically attractive website will do you no good if its loading speed is not optimized, it is a disaster when it comes to browsing and the conversion funnel is not understood. Hire a web designer who understands the essence of your brand and is committed to expanding it on all pages of your website. A correct brand image will be the starting point for an effective digital marketing strategy .

Impact with user experience

User experience is another fundamental aspect to make marketing work; Google and other search engines are working hard so that website design prioritizes the web user experience  and that is where web design has to work its magic.

Search engines will misclassify a website whose bounce rate is high, as it means that the user enters, does not get what they expects, and leaves immediately. A high bounce rate is bad publicity for your business in search engines.

What I am trying to explain to you is that the entire design of your website must be well thought out so that the user feels comfortable, finds what they are looking for and can navigate the page quickly, easily and safely.

Web design and SEO marketing, not everything is the content!

I hope you are not one of those who believe that SEO Marketing is an isolated aspect of web design. As with marketing, SEO has a lot to do with the design of your website , since the techniques that will be used for optimization depend on this.

Google is increasingly demanding on the issue of SEO optimization and has its algorithms on the witch hunt to discover which web pages have slow loading speeds, something closely related to web design, duplicate content or thin content , also very related to the design and programming of the web.

It is always said that content is king, and although this is true, you also have to combine web design with SEO strategies and quality content. Yes, it is a formula of three dependent variables, one on the other.

The ability to index pages in search engines is another aspect of SEO that is closely related to the functionality of the web design you have for your business.

If this does not happen, you have to start reviewing the elements of web design and redesign it in favor of SEO and digital marketing.


Popular posts from this blog

What kind of paint should I use for metal roof?

Metal roofs grown rapidly in recent years for both commercial and residential properties. Given the durability and longevity that metal roofs offer over other roofing materials, it is easy to see why so many homeowners are not opting for this material. While metal roofs don't require a lot of maintenance, if you want to paint your roof, it's important to understand a little about the proper type of paint to use. Choose the type of paint When choosing the type of paint to use on a metal roof , it is important to understand that not just any type of paint is appropriate. The roof of your home or commercial property withstands a big amount of wear and tear, including ultraviolet light. As a result, it can become vulnerable to fading and rusting over time. The right type of roof paint will ensure that your roof looks beautiful for a long time. Choosing paint for a metal roof Metal roofs often require paint that offers a high degree of elasticity. This is because metal roofs


What is more pointless than cursory sightseeing tourism? I am sure that it will be a hundred times more interesting to participate in a local cycling marathon or in a competition for manually corking bottles in some château d'Arsac than dragging a guide  Wine Tours around the back streets of a church where in such and such a shaggy year Eleanor of Aquitaine became engaged to Louis ... uh ... VII, thanks to Wikipedia. This article is written for independent travelers who are ready to learn the hard way what wine tourism is in France , namely in Bordeaux . No matter how alternative you are,  Wine Tours  in Bordeaux without exploring the famous chateau is somehow silly. To visit the place and not see the main thing ... well, this is for very large originals. Moreover, visiting almost any of the most famous Bordeaux chateau in the world is not at all difficult. Chateau tours are organized in Bordeaux just around every corner. To the great chateau - in an organized manner Keep in mind

The importance of the sommelier in the service of a good wine

By going to a good restaurant, any of us expects to be treated, in addition to respect, with professionalism. If in addition to like eating we like wine a lot, this aspect becomes more important. In the treatment of professionalism in wine matters, the person in charge is known as a sommelier, hired by the restaurant, who will be in charge of explaining every detail in the questions that may arise and the person in charge of advising on aspects that have to do with pairing. Who is the sommelier? Although there is popularly some confusion between the role of the sommelier and that of the winemaker, they really are very different jobs. The sommelier can be said to be that wine expert who works in restaurants or wineries facing the public, advising clients on all aspects that have to do with wine and its pairing, it could be said that it is the union between the large producers and final consumers, it is the decisive element for the consumer to take one or the other wine. In addition