Good wine label design is hugely important to sales success. In the store, when buying a bottle of wine, it takes just 3 seconds to grab the buyer's attention from dozens, perhaps hundreds of different wine brands. And this offer continues to increase. Research shows that 80% of wine purchases in the supermarket are made by women. And the fact remains that women are greatly influenced by beautiful designs, including a beautiful wine label. Other studies show that 90% of wine bottle buying decisions are made on the shelf. So it seems that a lot of people choose based on the (design of the) wine label and much less based on the wine itself. Wine label design Many market-oriented wine traders and brands design their wine label in a very targeted manner. For example, they respond to the demographic characteristics of their target groups.For example, the so-called 'millennium' generation (under 35 years old) loves 'fun', energy and striking colors. This results in win