Skip to main content

Making Wine labels: Trends in Design and Printing Technology

Good wine label design is hugely important to sales success. In the store, when buying a bottle of wine, it takes just 3 seconds to grab the buyer's attention from dozens, perhaps hundreds of different wine brands. And this offer continues to increase.

Research shows that 80% of wine purchases in the supermarket are made by women. And the fact remains that women are greatly influenced by beautiful designs, including a beautiful wine label. Other studies show that 90% of wine bottle buying decisions are made on the shelf. So it seems that a lot of people choose based on the (design of the) wine label and much less based on the wine itself.

Wine label design

Many market-oriented wine traders and brands design their wine label in a very targeted manner. For example, they respond to the demographic characteristics of their target groups.For example, the so-called 'millennium' generation (under 35 years old) loves 'fun', energy and striking colors. This results in wine label designs with bright colors, striking shapes and images or large, striking fonts.

In addition to the various trends in the design of the wine label, we also see trends in the design of the wine bottle itself, or adding extra elements to the wine bottle. Printing on the bottle is a good example of this. Moreover, we are also increasingly seeing the use of 'separate' labels around the neck of the bottle.

Wine label: digital printing

Another important trend is the evolution of digital wine label printing. These professional digital printed full color wine labels now account for about 50% of all wine labels. We have written about the benefits of digital printing before and it is clear that this technique has enormous advantages for wineries with one or more smaller production runs or for wine brands that want to adjust the wine labels more often from a strategic point of view.

Clearly, digital wine label printing offers the label designer unlimited flexibility for intricate graphics, colors and shapes (die-cutting!). Moreover, there is a huge choice of materials. It is therefore also expected that more and more wineries and brands will switch to digital printing of their wine labels.


When designing wine label, it remains important to start from the business strategy and corporate identity. The last element, in particular, remains important for consumer recognition of the brand. How does your wine label stand out on the wine shelf? We are happy to print eye-catching wine labels with our digital inkjet printer for you. Top quality and fast delivery.


Popular posts from this blog

What kind of paint should I use for metal roof?

Metal roofs grown rapidly in recent years for both commercial and residential properties. Given the durability and longevity that metal roofs offer over other roofing materials, it is easy to see why so many homeowners are not opting for this material. While metal roofs don't require a lot of maintenance, if you want to paint your roof, it's important to understand a little about the proper type of paint to use. Choose the type of paint When choosing the type of paint to use on a metal roof , it is important to understand that not just any type of paint is appropriate. The roof of your home or commercial property withstands a big amount of wear and tear, including ultraviolet light. As a result, it can become vulnerable to fading and rusting over time. The right type of roof paint will ensure that your roof looks beautiful for a long time. Choosing paint for a metal roof Metal roofs often require paint that offers a high degree of elasticity. This is because metal roofs

Is it worth investing in diamonds?

Diamonds investment have been the object of desire since time immemorial. His figure is associated with romanticism, passion and luxury. They're also considered a guaranteed appreciation safe haven, but are they really a good investment? To clear up any doubts, we went to Australian Jeweler, one of the oldest jewelers in Australia, with two boutiques in Madrid, and we asked its financial director. Diamonds are not a good investment in my opinion. It has always been said that they are, but it is a lie. Although logically this is very qualifiable. You have to think that when you buy a diamond you have to pay 21% VAT, and you also have to discount the jeweler's margin, which may be smaller in the case of more traditional Spanish jewelers, but it can be very high. in the most famous international brands. In the best of cases, the diamond will have lost 50% of its value as soon as it leaves the jewelry store. So it's not worth investing in diamonds? For pure investment, of cour

Offset Printing: Get to know the advantages of this method in depth

To speak of offset printing is to refer to a reproduction system that has more than a century of history. It has its origins in lithographic principles. It was the work developed by the Englishman Robert Barclay in 1875, and the American Washington Rubel in 1903, who was in charge of laying the foundations of this efficient system. Of course, a lot of ink has flowed from those early prototypes to now. Digital technology has been incorporated and increasingly efficient machines, tools and accessories have been developed, capable of meeting the needs of customers who handle a large volume of copies and demand quality, efficiency and profitability. What is offset printing? There are several aspects capable of distinguishing the characteristics of this precious system: the sharpness of the reproduction is of professional quality; It is a system known for its efficiency, as it guarantees the creation of a considerable volume of copies in the shortest possible time, without diminishin