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Website Design - Basic Features and Elements

 The standards and guidelines for the design of a Website Design are a set of vitally important elements to consider before its realization to obtain a good usability.

All these depend on the visitor first reaching the site and once inside, fulfilling the objectives that led them to it in a quick and simple way, guaranteeing a future return .

Sometimes it is thought that just having a website on the Internet is visited by people who are interested in its content , but it really does not work that simple.

You have to take into account a set of elements from its design and implementation for this to happen happily.

Site design

When a user lands on a page, they can generally figure out what's there, if only it would take a little time.

Depending on the studies, the ability to find the correct page to trade on from the home page ranges from 26% to 42% .



This difference was explained in the knowledge or not by the user that he would have to follow several steps to achieve his goal.

The underlying problem is that usability suffers dramatically as soon as the user leaves the home page and starts browsing to solve the problem.

The Web was designed as an environment for reading papers, and Marketed by our Marketing Experts its usability for more complex tasks depends largely on a very simple design with the least possible distraction, very clear information about the architecture and effective navigation tools

Realization of a design based on the requirements of the site and users

The design of the site is a fundamental tool to attract users and the success to be obtained in many other aspects such as:
  • Promotion
  • Loading speed
  • User affinity
  • Among others
It will largely depend on the considerations that are made when designing.

It is important to note that the design of the pages should be done thinking about the client and not the administrator, carefully choosing all the elements that are used and using only the necessary resources to communicate the desired message, ensuring that the site has a simple look and nothing overdone.

Site navigation

Building a navigation system that contributes to increasing user satisfaction and, consequently, contributes to the success of the site, is beyond adding links .


In this work, a set of factors such as the grouping of the information, the structure , the page returns, among others, must be considered.

Navigation is one of the basic elements of the Web, and it goes beyond the use of hypertext links .

Wide and deep

Generally, the most common navigation layout is to list all the top-level elements of the Website Design, often in a strip to the right of the screen.

The benefit of this (Extensive) design is that the user is continually informed of the services available on the site, regardless of where they entered.

The disadvantage is that there is a loss of 20% of the screen in landing pages, being able to recover the same information with an additional click to the home page.

The alternative is to present in-depth information, that is, on each page to report on the different hierarchical elements that precede it, a navigation scheme known as breadcrumbs ( breadcrumbs , known like this from the story by Hansel and Gretel, where traces on the way to return home).

This second scenario has the advantage of taking up little space and being very simple, which allows the user to concentrate on the content area, which is what he generally does.

Its drawback lies in the difficulty of using it in non-hierarchical structures.

Creationist vs Darwinian design

The traditional interface design is born from a deep and prolonged reflection, accompanied by studies, experiments (Xeros, PARC, Apple, etc.) and trials that were reflected once analyzed and proven their effectiveness in the GUI study guide .

It is therefore a creationist design, a long pregnancy that gave birth to a consolidated child.

On the Web elements are continuously introduced, in its field of experimentation is the network itself, its use.

Only good ideas survive, others disappear in a pure evolutionary model of design.

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