The customer profile has changed and has become more demanding, not only with the product you purchase, but also with the service that reaches you; wants price, quality, respect and information, without shying away from looking in the competition for what is most appropriate to your need. To keep up with this new profile, stores are not only concerned with increasing sales and burning their inventory, but with being a differentiator in their customers' lives.
With the market downturn, even when we talk about a motorcycle parts store, they can go through severe crises and have their growth blocked. Maintaining balance in the accounts through attentive harmony between motorbike spares logistics and expenses is an effective way to remain competitive, but nothing substitutes for the art of knowing how to make sales take off.
The art of selling
Selling is an ancient art and has been in the daily life of mankind since the beginning of trade. Great negotiators became leaders of the community and society, making the sales soul always on top of the world.
You need to know how to sell a product, service or even an idea to achieve your goals. It is not possible to be a good manager without knowing how to negotiate and, like politics, it is also a way to sell ideas, trusts and proposals; only those who know how to offer their clients and the public what they really need are kept on the rise.
The art of convincing people goes beyond pushing products and making them buy through insistence. But it is to detect an opportunity, a need and offer the best to supply it. Thus, it is the customer who will thank you for finding someone to trust and not run away from an insistent salesperson.
Today, customers have so many shopping facilities that it seems impossible to get them to a physical store. E-commerce is booming and with a few clicks the purchase can be made, for any type of product. And there is also competition, always up-to-date and dynamic to draw consumer attention.
Still, nothing substitutes for a salesperson's personalized service. The conversation and the immediate offer of products still maintains its place in the market. And the only way to make a motorcycle parts store successful is to bring the customer and sell their motorbike spares.
Valuable tips to further leverage your motorcycle parts store
1 - Maintain a structured store
Forget the disorganized, dirty stores and common objective service motorbike spares, which only cared about burning the stock. A motorcycle parts store needs organization, cleanliness and a good stock with quality brands available and even though it is the basic, many stores are not like that.
In the motorcycle parts market, having a good stock and with quality brands is a differential. When your store has everything the customer needs, it becomes a reference for him and the target of his recommendations. After all, why keep looking for motorcycle parts in several stores if you know that it is in yours where you will find what you are looking for?
2 - Valuing marketing
Marketing is not just a way of advertising on media like TV, radio and newspapers. In practice, he is the lifeblood of the business, which gives strategic direction to the store, identifies its target audience, establishes a position in the market, fidelizes customers, values its image and is a powerful mechanism to increase sales .
It seeks to make better use of social networks and media that can reach the largest number of people in its profile, through information campaigns and that demonstrate the quality of the services offered.
It is marketing that can also help to define the best location of the motorbike spares store, the form of distribution of the products offered and even the price and promotions. He allies himself with other departments, such as accounting and sales, to identify the needs of the sectors and bring the employees to practice the proposals.
3 - Invest in the team
The salesperson is in front of the store and has a direct contact with the customer - which gives him a great responsibility, not only to increase sales of the products offered and achieve his goals, but also to make the store and the brand have even more value.
For this, the motorbike spares store must keep its team always very well informed about the business, knowing well everything that is directly linked to the product. Only then will he be able to offer the customer exactly what he is looking for, but he still did not know how to identify it.
The current salesperson is like a consultant, who listens to the customer and seeks to supply their needs with the best around them. He understands that selling is satisfaction and happiness, leaving the stigma of the boring salesman and that he has no interest in listening to the customer, he simply wants to sell the most expensive piece or the one that is stranded in the stock.
As the customer is well informed, when he is served by an aggressive salesman who does not serve him properly, he can even buy, but he will hardly come back. It is necessary not to underestimate the intelligence of your client, but to value it, through friendly, conscientious and helpful salespeople, aware of their products.
4 - Invest in the client
Good inventory, efficient marketing and focused sellers are useless if the store does not invest in customer loyalty. All because if they are not satisfied, they just don't come back and can even use social media to spread their dissatisfaction.
Investing in keeping a customer is more expensive and complex than winning new ones, and for that it is necessary a commitment to the maximum quality of motorbike spares and services, in addition to creating differentials and advantages for those who remain faithful to the store.After all, it is the loyal customer who ensures that inventories remain constantly renewed and helps to increase sales, generating a constant and essential financial return for the store.